Foodservice and Beverages
Possibly our strongest area of expertise, CRS has been working for nearly 25 years with some of the biggest names in the Quick Service, Fast Casual, Bakery/Café, Family Dining, Casual Dining, Polished Casual, and Fine Dining categories. We have also worked with institutional foodservice providers and beverage companies.
During this time, we have built a unique understanding of the foodservice category and the intricacies associated with testing food, beverages, menus, service, and store layouts. We have executed studies in this category using a wide variety of methodologies including online, mobile, IVR, mall, in-store, drive-thru, central location, mystery shopping, diary panel, telephone, and hybrid designs.
Our Foodservice and Beverages specialty products have been developed to meet the specific needs of the category, particularly related to new product development, innovation, and strategic research. A brief description of each specialty product follows:
- Menu Item Optimization
- Line or Product Category Optimization
- Market Segmentation
- Concept Screening
- Menu Design Optimization
- Category and Competitive Assessment
- Pricing and Demand Elasticity
- Dine Arounds
- Speed of Service
- Concept-Product Fulfillment Taste Tests
- Legal Claims Substantiation