Working philosophy

The firm was formed nearly 25 years ago by consumer insights professionals, for consumer insights professionals.  We still believe in creating the best designs and execution regardless of the newest and flashiest technologies available.  If they don’t fit, we don’t force them.

Our basic working philosophy is pretty simple and guides our day-to-day approach to business:

“Get to know our clients and their research needs.  Treat them as individuals. Then, provide consistently high quality research products that incorporate innovative approaches and analytical techniques, superior client service, all at a good value.”

It is our belief that if we diligently deliver on this promise that we will form long lasting partnerships based on honesty, trust and a sincere desire to exceed client expectations.