Clients Speak

We have had the pleasure to build long-lasting partnerships with clients across different categories for many years.  Most have introduced us to their new organizations as they have made career moves.  This is a testimonial to our work in itself.  Some of our clients have been kind enough to provide their thoughts and feelings about working with the CRS team.

I have worked with the Creative Research team for almost twenty years across multiple companies and industries, and I would highly recommend them to anyone seeking high quality, cost effective research that delivers actionable results.  They have depth and experience in the foodservice space, but they have demonstrated excellence in the multiple industries that I have worked and they have earned their way onto each business on the strength of their creative designs, attention to detail and drive for results.”

President, Paper Company

Foodservice Division

“We count on CRS for a variety of research projects, and they deliver every time!  From large-scale, complex tracking studies they conduct for us annually, to the smallest in-depth interview project, they handle it all.  They handle the projects with professionalism and with focus on delivering quality information to support our business’ needs.”

Marketing Director,

Technology Company

CRS has quickly established itself as one of my favorite research partners to work with. In a short period of time they have gotten up to speed on our business goals and key research needs. They have been able to deliver exemplary work with clear and actionable insights to our organization. Ken and Jill always bring a thoughtful point of view to the work we engage them in, and have often skillfully and creatively come up with novel design and analytical solutions to fulfill our diverse learning goals on time and on budget. We have really benefited from their highly collaborative style and strong commitment to provide sound guidance to us as a client.”

Manager, Consumer Insights

Bakery/Café Chain

“CRS sets the bar to a consistently high standard and they go to great lengths to ensure we get what we need from projects.  They are experts in study design and matching those methods with a business need. We are always very pleased with the results and the entire research process. CRS is at the top of my list for future research projects, plus they are a great bunch of folks to partner with!”

VP, Account Group Director,

Food Industry Consultants

“CRS is the strategic partner every organization is looking for. Ken and his team can quickly identify the best research methodology to deliver actionable insights to the organization.  They are experts in new product research from ideation to launch.  I’ve partnered with CRS for more than 20 years across vastly different industries and the results are always the same – exceptional research delivered on time and on budget.  There is no better partner for success than CRS!”


Director of Consumer Insights,

Integrated Services Company

“For many years, the CRS team has provided exceptional research designs that’s resulted in clear guidance that my company has been able to act on. They understand my business and continually come up with innovative ways to help solve our most critical business questions. As a business partner, CRS knows how to “connect the dots” across our marketing org, not only to share research findings but also to help us understand how the results can be integrated into all facets of our marketing mix.”


Marketing Director,

Software and Cloud Services Company

“Expertise in research design and analysis combined with extraordinary responsiveness to every request makes Creative Research an ideal research partner.  With their experience across a wide variety of industries, they are able to recommend the best approach to addressing an issue and provide analysis that produces actionable results. I would strongly recommend Ken and his team to anyone looking for an excellent custom research firm offering personalized, professional market insights.” 

Director of Consumer Insights,

Information Services Company

“Working with CRS was top-notch in every way.  They consistently delivered against tight timelines, brought forth innovative analytic approaches that our business could trust, and worked with my team as true partners.  They took the time to really engage and understand our business so that all output was highly relevant and on point.  CRS was critical in helping our company make the shift to consumer-centric decision-making.  I recommend them with 100% confidence.” 

Manager, Consumer Insights

Casual Dining Restaurant Chain

“Over the past decade, I have had the opportunity to work on multiple research projects with the CRS team across a couple of industries.  The experience has always been both delightful and successful!  Their knowledge and creative approaches to getting at the key insights and the team’s capabilities to transcend all the bumps that research entails have helped me to be successful time and time again.  CRS is in my “go-to” file at my fingertips.”

Director, Market Intelligence

Software Company

“Working with Ken and his team was fantastic and seamless. From the service to results, Ken and his team were able to really understand our business and provide strategic research direction and ideas. I felt comfortable knowing our research needs were in good hands.”

Director of Marketing,

Limited Service Restaurant Chain

Jill and her team at Creative Research were professional, responsive, and easy to work with throughout the process of designing and executing our consumer testing.  They consistently delivered the results on-time, and did their best to accommodate my last-minute requests and changes that always seemed to arise no matter how much planning was done.  I always knew our tests were in good hands with Creative Research.  Thank you!”

Manager, Consumer Insights and Sensory

National Pizza Chain

“CRS reaches beyond the everyday market research provider. In the variety of projects in which I engaged them, they demonstrated an uncanny ability to “read between-the-lines” of a project in addition to the considerable skills they brought to bear on the work. Without their sensitivity to internal company issues that affect the research and the subtleties involved in school curriculum, we would not have achieved success year after year.”

VP of Research

Educational Publishing Company

“CRS was an important partner and an integral part of our new menu item product development efforts. Their facility, equipment, staff, service and recruiting were all top notch.  Our culinary, marketing and insights teams all valued CRS for their expertise and the role they played in our innovation process.”

Manager, Consumer Insights

Casual Dining Restaurant Chain